Microsoft ready to shift focus to the enterprise

DECCAN CHRONICLE.
Published Sep 29, 2016, 8:10 pm IST
Updated Sep 29, 2016, 8:11 pm IST
Microsoft is finding new ways to become successful in mobile with business solutions before returning to consumers.
Microsoft will return to the consumer market with its Surface smartphone
 Microsoft will return to the consumer market with its Surface smartphone

It’s been evident for a while that Microsoft has been vague about its investments in the consumer mobile market, but now the company has confirmed its plan of shifting its focus towards the enterprise.

In an interview with a local newspaper, Vahé Torossian, president of Microsoft France said that Redmond is now moving away from the consumer market in mobile, trying to concentrate more on businesses in the coming years.

 

Competing in the market dominated by iOS and Android is becoming an impossible job for the company, Torossian acknowledged. Microsoft is finding new ways to become successful in mobile with business solutions before returning to consumers.

Microsoft will return to the consumer market with its Surface smartphone, which will also be focused on enterprises and will come with features specifically focused on the enterprise side of the market.

Previously, it was believed that Microsoft planned several versions of the Surface Phone, one of which was supposed to be aimed at enthusiasts in the consumer market.

However, Windows 10 Mobile will continue to release updates to its existing users. Microsoft plans to expand Windows 10 Mobile ecosystem by working with partners and improving the OS.

The availability of the Lumia devices are still a question, since there were reports that the company will discontinue the sales of the devices and will focus entirely on Surface Phone.





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