Facebook will now display vertically oriented videos in the news feed of iOS and Android users.
Earlier vertical videos on Facebook were cropped into squares (1:1 ratio) when displayed in people’s mobile news feed. However, Facebook has now decided to revamp the display format for the news feed to mobile users.
In a statement to a technology website Marketing Land, a Facebook spokesperson said, “We know that people enjoy more immersive experiences on Facebook, so we are starting to display a larger portion of each video in News Feed on mobile.”
The social media giant will now support vertical videos on its 6-year-old mobile app, instead the square-formatted videos. The vertically-formatted (2:3 ratio) display update applies to videos, ads and live broadcasts.
Facebook’s mobile application also features an arrow icon in the upper right-corner to make the video full-screen.
