“If you don’t have an iPhone, you don’t have an iPhone.” this is what Apple said in one of its TV commercials a few years back. The iPhone is a great device to make your life a lot easier and Apple wants that fact to be embedded in your mind, even if you use an Android phone. In order to reinforce that effort, Apple has rolled out a new website, called Switch.
As the name suggests, the Switch will “inspire” Android users to switch from an Android device to an iPhone. Apple takes a great amount of pain to explain how the latest iPhones make your life a lot easier and better. After the convincing ends, it provides you with an option to buy one of the available iPhones in the market. To put in another way, Apple turns into a salesman for its iPhone lineup.
Apple puts focus on simple questions that an Android user asks while buying an iPhone. The website is divided into segments, asking simple questions about the performance of an iPhone, its camera efficiency, ease of use, information security and more. While the website content doesn’t talk ill of any other platform, it doesn’t go silent on promoting the greatness of the iPhone either.
With the next iPhone looking at a distant launch date, Apple has put a respectable amount of effort in drawing potential customers of glamorous 2017 Android flagship smartphones. The website is available only in the US as of now.
