Mumbai: Multinational fast-food chain KFC has introduced a unique 5-in-one meal box in India, which not only contains lip-smacking food but also an integrated powerbank, allowing customers to charge their phones while eating.
Since its inception in India, KFC has garnered a fair mix of both praise and criticism for its lip-smacking fried chicken items but the company is now upping the ante and introducing unique features to keep consumers engaged.
The 5-in-1 mealbox, dubbed ‘Watt a Box’, has been designed in collaboration with Blink Digital. While the 5-in-1 meal was announced earlier in March, the company has now incorporated a built-in powerbank to make it even more desirable.
The company also pointed out that the launch is exclusive to select outlets in Delhi and Mumbai and only a few lucky winners at those outlets will have a chance to savour their 5-in-1 meal inside the ‘Watt a Box’.
Other than that, users can also participate in an online competition on KFC India’s Facebook page and be the lucky ones to win these limited edition boxes, according to reports.
KFC India CMO Lluis Ruiz Ribot said that the launch of this meal-cum-charging box is will be really nifty as each person spends considerable amount of time using smartphones on a daily basis and dead batteries are a very hard to deal with.
While a BGR hands-on with the meal-box indicated that the integrated powerbank has a 6,100mAh capacity, it fails miserably to charge devices fully or even fast. Nonetheless, it’s still a great way to attract customers and more companies should learn from KFC.
In retrospect, this is not the first time a fast-food chain has tried a bit of gadgetry. Earlier, Pizza Hut had done the same with limited edition box in Hong Kong that converted into a projector for smartphones. Even Mcdonald’s had launched Happy Meal Boxes that could turn into cardboard VR headsets.