When the Apple’s App Store opened in July 2008, the app business kicked off. However, a fatigue is setting among customers. There are now more than 1.5 million apps in the App Store, and people have stopped looking for new ones. Why?
According to recode, a study report published by an app analytics company, SensorTower suggests that app downloading is dramatically slowing down, causing some to think that the apps may finally be dying.
The reports suggested that the app download have declined more than 20 per cent in the US, in 2016, as compared to 2015. It reported that majority of the American smartphones users download zero paid apps per month.
However, the SensorTower’s study was based on the analysis done on top 15 apps, including Facebook, Snapchat, YouTube, WhatsApp and others. The reports were accompanied by another statistics which concluded that outside the US, the top 15 apps have grown by 3 per cent last month.
Indeed, yes, the app downloading dynamics is changing. Users have been downloading fewer apps—most of the people have all the apps they want and/or need.
But, once again, looking at the statistics, one cannot conclude that the apps market is ending. Onlookers are missing on an important fact—globally, the smartphone market is growing, so will the app market.
Image resources via recode.
