Bengaluru: Processed fertilizer cooperative IFFCO has taken a revolutionary step to serve and connect the farmers digitally by launching a social e-commerce app and web portal, “IFFCO iMandi”.
Going forward, all e-commerce and digital initiatives of IFFCO shall be available on the IFFCO iMandi platform.
iMandi is a strategic investment by IFFCO eBazar Ltd, which is 100% subsidiary of IFFCO with iMandi Pte Ltd, a Singapore based technology company promoted by experienced professionals, having vast experience in agriculture industry and mobile/internet technologies.
The objective of this initiative is to bring the benefits of digital technologies to every farmer and bring the digital revolution to rural India.
Dr U.S. Awasthi, Managing Director, IFFCO said, “After spearheading the campaign across India to sensitize the farmers about the use of online and digital transactions, we are proud to come up with an app ‘IFFCO iMandi’. It is a ‘One Stop Shop’ for agri inputs & produce, FMCG, electronics, loans, insurance, etc. iMandi will address all needs of the farming community and aims to cater to captive user base of 55 million farmers.”
