Just as there are some things about our culture that should be cherished; there are also certain social evils that best to be done away with. Fortunately, more and more popular brands are realizing their moral responsibility towards the society and are outdoing each other in creating progressive ads. A new commercial by Indian fashion house, Biba, has done a fine job sending across a strong anti-dowry message.
The video features two different generations in a family discussing how differently marriages are arranged now compared to in the past. It stresses on the fact that change may not always necessarily be a bad thing. Sometimes, change is the best thing that could happen to us.
The ad ends with a beautiful message – a gift from the younger generation to their elders. Let’s hope that we get to see more such creative commercials in the future.
Click on the link below to view the ad: