CHENNAI: Thailand, which is witnessing increased arrivals of Indian tourists, has plans to promote women, family and first time travellers to rev up its tourism activity.
The Tourism Authority of Thailand (TAT) is eyeing a 10 % rise from the Indian market in 2018. Thailand had seen an 18 % increase in Indian arrivals in 2017. Thailand received over 35.3 million international visitors in 2017, showing an increase of 8.77 % over 2016 thereby earning revenue of TBH 1.82 trillion through tourism.
India ranks in the top 5 list of highest number of visitors to Thailand after China, Malaysia, Korea and Laos. The additional ten per cent Indian tourist traffic would be driven focusing on new activities, shopping malls and long stays.
To achieve its goals, TAT will organise roadshows in Chennai, Indore, Kolkata, and Jaipur in June this year. Over 30 Thai suppliers will participate in the road shows, according to sources. Says Soraya Homchuen, Director, TAT - Mumbai, “TAT is initiating many unique activities and projects this year that will focus on promoting women, family and first time traveller segments for the Indian market.”
Santi Chudintra, Deputy Governor for International Marketing (Asia and the South Pacific), said, TAT's Women Journey Thailand campaign in 2017 offered a huge range of activities, special deals, discounts and privileges in Thailand for the women travellers from arond the world. For women, Thailand offers shopping centres and women-journey application to check tourism destinations. TAT Mumbai participated in the recently concluded OTM 2018, where it displayed its new campaigns along with a myriad of 22 Thailand agents as participants that included Hotels, DMCs, entertainment companies, and its regional carriers along with its flag carrier, Thai Airways.