The business world is quite an interesting revelation when one becomes a part of it. Finding inspiration from several leading entrepreneurs across the globe has made many young men and women dream of a chance to be their own boss, dream it big and make it happen. One may start a career in a particular field only to realize later that it is not as promising as they believed it to be. Many business stories are tested and failed stories paved with setbacks, anxieties, and hang-ups before becoming a success.
From the humble beginnings of the vision of two engineers Keshav Dutt and Hani Goyal, started the journey of discovering the digital world of marketing and advertising. Keshav and Hani started their entrepreneurial venture in 2019 by instituting My Media Dreams, an emerging digital marketing agency specializing in innovative strategies at affordable cost.
An engineering professor who changed career paths to become a software specialist, Keshav was deeply interested in the way digital promotions were done. He started working with a few corporates to gather the knowledge and skills of the industry and dreamt of launching his own venture someday. His interest lies in understanding the analytics of digital platforms used for promotions,Search Engine Optimization (SEO), Website Promotion, Technical Support, and Google Adwords. He found a perfect business partner in Hani Goyal whom he met in 2019,marking the beginning of My Media Dreams.
Hani is currently working as the CTO of the organization. An engineer with a background in Law, Hani has worked with several well-known organizations such as HCL, Microsoft, etc. The monotony of a 9-6 job did not resonate with his long-term career goals and he started to explore new opportunities by starting his entrepreneurship journey. After a few hits and misses, his success began to take shape in 2019 as he got onboard with Keshav.
For any start-up venture, funding is one of the primary resources to ensure the continuity of the business. However, both Keshav and Hani had to depend entirely on their savings from the past which created a lot of family disagreements for both the young leaders. But as they say, persevering through adversities is what makes a business successful, Hani and Keshav decided to walk down the road less traveled. With no formal degree from a fancy college nor any financial support, all they had with them was the practical knowledge and skills picked up while working with software companies.
They started exploring the industry in-depth, its trends and variations, and blended their innovative strategies and ideas to create a portfolio of services. Their previous exposure into the international markets especially the US and the UK helped them connect with mediators and consolidators which facilitated in developing a clientele base in the NUTRA industry of these countries.
As an emerging digital marketing firm, My Media Dreams offers services such as search engine optimization (SEO), social media marketing (SMM), search engine marketing (SEM), online reputation management (ORM), lead generation, content development, and creative services which are customized according to the needs and requirements of the clients. The team expanded from two to 30 employees overtime bringing in more passionate internet marketers who are from different educational and professional backgrounds.
The team is also working simultaneously to create a benchmark by the end of 2022 in Online Reputation Management (ORM) by helping the growth of micro-influencers. It is a well-known fact how influencer marketing helps in targeting a specific audience depending on one’s product and services. Such strategic planning when implemented in the right way can help in improving a company’s online reputation and help modern-day brand endorsements improve a product’s outreach.
With just a year into business, the organization suffered a major setback during the COVID 19 pandemic. Although the lockdown affected the attrition rate of the clientele, the combined efforts of the team and the visionary leadership of both Keshav and Hani stood the ground of the testing times. The leadership team started to reimagine the organization’s vision of bridging the gap during the pandemic lockdown and make brands/services reach out to a large audience sitting at home with a single tap of a finger. Today, the organization stands with a story of its steady growth over the last two and a half years with a client base of more than 70+ global brands and organizations.
As an organization that is continuously pushing the limits of online business strategies in digital marketing, Keshav and Hani envision a $1M/year turnover in the next 5 years with the expansion of offices in the US and UK along with establishing its in-house e-commerce brand in multiple countries.
For both these digital enthusiasts, ‘every day is a new day, hence challenges and experiences should be looked at as lessons for life’.
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Disclaimer: No Deccan Chronicle journalist was involved in creation of this content. The group also takes no responsibility for this content....