Action hero Gopichand is banking on his upcoming film ‘Bheema’ to bounce back into the reckoning after a series of duds like ‘Pakka Commercial’ and ‘Ramabanam’. “His upcoming film ‘Bheema’ is yet to close the deal for Hindi dubbing rights,” says a Hindi distributor and adds, “His last few films didn’t do well and it has drastically affected his Hindi dubbing market,” he adds.
Just a few years ago, Gopichand movies were selling like hot cakes in Hindi market but now things have turned upside down. “His films were sold for Rs 10 and 12 crores at one point of time but now there are no takers. The producers of his upcoming films could get Rs 5 to 6 crore per film, provided they boost the film in promotions and showcase them as unique action films, otherwise it will be difficult,” he points out. He admits that Telugu action films had some good traction among Hindi film viewers in theatres and on small screen. “With Bollywood films like ‘Jawan’ and ‘Animal’ boasting of slam bang action, Hindi viewers are slowly losing interest in few Telugu heroes,” he adds.
No doubt, Gopichand has a good physique and could pull off anger-driven roles with ease and tasted success with hits like ‘Sahasam’, “Jil’ and ‘Loukyam’. “He is trying to mix up action roles with light-hearted movies but it is going against him. He needs to stick to action adventures to regain his winning streak,” he concludes.
Meanwhile, Gopichand is also doing a film with ace director Srinu Vaitla to showcase his flair for comedy and also going to flex his muscles in their upcoming action entertainer.
