AirAsia India is giving wings to Aby’s dreams. Malayalam can take pride for being the second in the south Indian film industry to get an airline partner close on the heels of Rajinikanth starrer Kabali. Things got an official twist with AirAsia India itself Tweeting the partnership with the Vineeth Sreenivasan starring flick Aby. “We’re proud to be the official airline partner of Aby, the Malayalam movie about a young man with a big dream - a dream to fly...,” the tweet reads.
The movie has been hogging the limelight for choosing out of the box ways of promotion. At Vyttila in Kochi, it has just erected a three-dimensional massive billboard having a tiny model aircraft attached with a rotating propeller jutting out it. Aby falls under the motivational-entertainment genre. Directed by Srikant Murali, Aby is scripted by Santhosh Echikkanam. Produced by Suvin K. Varkey, the film also has Aju Varghese and Suraj Venjaramood.
