Entertainment Bollywood 27 Apr 2017 A R Rahman unveils t ...

A R Rahman unveils the Poster of his directorial debut Le Musk

Published Apr 27, 2017, 2:55 pm IST
Updated Apr 27, 2017, 2:56 pm IST
Poster of the film.
 Poster of the film.

Mumbai: Academy Award-winning composer A R Rahman has added yet another feather to his cap. The celebrated music composer has turned director with ‘Le Musk’ - one of the world’s first cinematic virtual reality immersive narratives- and unveiled the first poster of his much-awaited VR movie today.​

The serene poster features the film’s female protagonist Nora Arnezeder. Clad in a red outfit, the leading lady seems lost in the aroma that has engulfed her. As the title suggests, the film is based on scent and the intriguing poster gives just the right feel to the audience without revealing much.

Shot in Rome, the film follows the journey of an orphaned child Juliet, full-time heiress and part-time musician, who grows up to be a diva on a mission. All through, she has one constant companion - the lingering Muskan scent. However, her life takes a dramatic turn when she receives an anonymous message, which brings back her mysterious past.

Feelies - a London based company, headed by Grace Boyle, has developed the​ scents​ at intermittent points coupled with AV to lure the sense of smell. 

Written,​ directed and scored​ by A R Rahman, the movie stars Nora Arnezeder, Guy Burnet,​ Munirih Jahanpour and Mariam Zohrabyan ​in the lead roles.

The prelude of ‘Le Musk’ was showcased at the 'NAB', Las Vegas, as part of the Intel-Keynote, on the 24th of April​. The Voyager chairs for this have been specially designed by Positron.



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