This was a rare Kollywood marathon! As four functions were held in one go, the man behind the idea, producer Gnanavelraja of Studio Green banner, was left beaming with pride. First was a toast to the success of Pongal release Thanaa Serndha Koottam, then came a single release from Ghajinikanth, a second single launch from Iruttu Arayil Murattu Kutthu and the icing on the cake was Bhaagamathie's audio launch.
The events ran for more than six hours. The celebs of the films including Suriya, Ramya Krishnan, Anirudh, Vignesh, Arya, Sayeesha, Gautham Karthik, Vaibhavi Shandilya, Anushka, Santhosh and others were in attendance in this film version of a marathon.