KOZHIKODE: Karuna Cheyvan, the promotional video of the Compassionate Kozhikode project of Kozhikode District Administration has become a big hit on social media. The video is also the directorial debut of District Collector N Prasanth.
The video has already got nearly 2,000 likes and over 1,500 shares within a day of uploading it on Facebook. The video is getting a good response on YouTube too. The script of the video was also written by the Collector.
The video, which has already registered over 28,000 views, is depicting the feeling of compassion among the people of Kozhikode in a different way. The 3.54-minute video has no dialogues but soothing background music reminding the ‘Karuna Cheyvan Enthu’ keertanam composed by Irayimman Thampi.
Speaking to Deccan Chronicle, Prasanth said that he was happy with the response from the public to the video. “Conveying the message of Compassion through the video was a difficult task. It is difficult to say a story and to make people understand what compassion is. Visually it should draw people and give them the feeling. Though we had tried to make the video using professional agencies, the feeling of compassion was missing in those ideas. That’s how I decided to do it by myself,” revealed the ‘director’.
“The entire shooting was finished within two and half days and the casting was from among the people who are associated with the Compassionate Kozhikode project,” he added.
The video ends with people from different walks of life from Kozhikode joining together at the Beach and releasing balloons. The video is produced by Krishnan Sethukumar under the banner Srivari Films. Rajeev Vijay did the camera work and music was by Sudeep Palanad.
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