Mumbai: Vivek Krishnani has been appointed Managing Director of Sony Pictures India (also known as SPE Films India). His appointment will be effective November 1, 2015.
Under his leadership Sony Pictures India will handle all theatrical distribution for Sony Pictures Entertainment’s films. Sony Pictures Entertainment produces, acquires, and distributes its films under its various film labels: Columbia Pictures, TriStar Pictures, Screen Gems, Sony Pictures Animation, Sony Pictures Classics, Sony Pictures Worldwide Acquisitions and Sony Pictures International Productions.
Vivek was most recently Senior Vice President – Revenue and Marketing at MSM Motion Pictures. MSM Motion Pictures is the film production arm of Multi Screen Media Pvt. Ltd which is a part of Sony Pictures Entertainment Television Network. Sony Pictures Television’s media networks are available in 178 countries on 81 unique channels in 29 different languages. Sony’s network of television and digital channels has over 1.3 billion subscribers worldwide. Sony’s television assets in India have over 650M subscribers worldwide across its portfolio of channels. Sony is also the exclusive linear TV broadcaster of Indian Premier League (“IPL”). Sony’s MSM Motion Pictures co-produced the Hindi film Piku earlier in the year to major box office success.
Prior to Fox Star Studios, Vivek was the Executive Director Marketing Asia Pacific at Turner Entertainment Networks based out of Hong Kong, responsible for Marketing and Interactive strategy for the entertainment channels for Turner Entertainment (Cartoon Network, POGO, Boomerang and TCM). He joined Turner from Radio City where he was part of the start-up team and before that he was with Star Plus responsible for strategic planning and marketing. He began his career with Lowe Lintas (previously Ammirati Puris Lintas). He holds a Masters degree in Management Studies, Marketing from Jamnalal Bajaj Institute of Management Studies.
Commenting upon his new role Vivek said, “I have had a great experience being part of the Sony family and I am now looking forward to a new role with Sony Pictures India. With a legacy of over 80 years since the first Columbia Pictures office opened here, Sony Pictures has over the decades continued to entertain Indian and global audiences. We are committed to further strengthening our distribution network in India and overseas and also looking to scale up our local acquisitions as well. We have a great line-up ahead and I’m excited to hit the ground running.”
