Google logos: Then and now

<p>Google Inc unveiled a redesign of its iconic logo on September 1, the fifth such modification since the search engine giant started in 1998.</p><p>The new brand identity "aims to make Google more accessible and useful to our users", the company said in a blog post explaining the logo.</p><p>The new logo comes three weeks after the company's surprise move to create a holding company called Alphabet to pool its many subsidiaries and separate the core web advertising business from newer ventures like driverless cars.</p>