Facebook seems to be working on its appearance and user interface taking into consideration minute design elements and viewing angle of its users. These changes might be so minute that you may not even notice it.
Revamping its logo into a text-only format has refreshed Facebook’s wordmark. The letters in its new logo aren't bold or tall, but has a simple font. This in turn plays a major role in its brand identity.
Facebook didn’t stop at just this! The social messaging platform also tweaked the look of its ‘Friends’ icon. The older 'Friends' icon had a male in the front and a lady behind him with a chipped shoulder. However, at present, Facebook has redesigned this icon and placed the lady in front.
You may wonder what message is Facebook trying to convey while introducing such changes? The answer and credit goes the onboard designer of Facebook.
Caitlin Winner is the first designer at Facebook who observed that ‘the iconic man was symmetrical except for his spiked hairdo but the lady had a chip in her shoulder’. At that very moment, she drew multiple rough sketches, which presented the lady icon in a smart way.
Previously, the older version of the man icon had a spiked hair shadow but presently, it has a neatly combed design. Interestingly, the ‘Groups’ icon has also been redesigned, claimed Caitlin Winner on her Medium Corporation blog.
If you remember, the previous Groups icon had ‘two’ men and a lady behind. However, she presented another logo onboard and got the design approved. She placed the lady as the lead in the ‘Groups’ icon.
This may or may not be considered as a major change for all. However, such details do make a difference in the way old and new Facebook users look at the concept of gender differences made via brands as well.
