New Delhi: Japanese carmaker Nissan on May 14 launched a special edition of its sports utility vehicle Terrano in India priced at Rs 11,45,123 (ex-showroom Delhi). Nissan Terrano Groove limited edition comes with features including precision speakers by Rockford Fosgate, one of the leading brands in high-performance in-car audio. The model also comes with branded fabric mats and upmarket LED scuff plates on the doors as well as chrome highlights for fog lamps, tail lamps and tailgate.
Said Nissan India Operations-President, Guillaume Sicard: "With the Groove edition, we want to reach out to individuals who like their cars to reflect their dynamic lifestyle. We are confident that the new addition will make the Terrano even more appealing to them." The company said production of Terrano Groove will be limited to 250 units.
Nissan also announced a new advertising campaign featuring Bollywood actor Sushant Singh Rajput. "With the Groove edition, we wish to target younger customers and opted for an energetic campaign around contemporary music and dance," said Nissan Motor India Managing Director Arun Malhotra.
