WOWSOME app brings a new phase of marketing through augmented reality

DECCAN CHRONICLE
Published Feb 20, 2015, 1:30 am IST
Updated Feb 23, 2016, 2:43 pm IST
The app is currently available on Google and iOS platform for free
WOWSOME is a mobile augmented reality application
 WOWSOME is a mobile augmented reality application

Mumbai: Rev Eye Technologies Pvt. Ltd., announced WOWSOME, an advertising medium using augmented reality at its core for marketers and publishers. WOWSOME is a mobile augmented reality application that transforms the way users can interact with their surroundings.

WOWSOME is currently available on Google and iOS platform for free and will be available on the Windows platform in due course of time. An interactive platform that transforms static images to dynamic content that engages the consumer. Enabling brands to show a different story using one medium with the help of sophisticated technology.

 

Commenting on this unique development in the field of marketing, Mr. Vishal Reddy, Founder CEO, WOWSOME, said, “Augmented reality is a science of computer vision that creates enhanced view of the real world with virtual/digital information, usually through a device. Our intention behind launching WOWSOME is to break the last remaining disconnect between your real and digital life. WOWSOME is the next mass medium of advertising for brands across various sectors. With this innovative app, we are currently enjoying serving our early adopters across Luxury, Media Houses, Real Estate, Retail and FMCG. We are expanding our client base to help every brand enjoy the benefits of this medium.”

Sharing his inputs on the announcement, Mr. Karan Bhangay, Co-Founder, WOWSOME, commented, “We are extremely ecstatic about formally announcing the capabilities of WOWSOME in Mumbai and Delhi. We aim at educating brands about how WOWSOME is a mobile augmented reality medium that can transform the way they interact with their stakeholders. Understanding the need of brands to employ innovative methods of communicating with their stakeholders, we have designed WOWSOME in a way that it helps them reach their audiences in an effective and unique manner. The ultimate goal of WOWSOME is to create an interface whereby the user is unable to tell the difference between the real world and its virtual augmentation.”

Marketers use WOWSOME to lead their audience from their offline to online media with a hyper-immersive and hyper-targeted experience unlike anything seen before. Maintain the credibility and accessibility of traditional print & outdoor media and boost up your promotions by enhancing it with the interactivity and live information from the digital skin.

Give your customers real time information and elevate situation based content with WOWSOME, surprise them with innovative ads, let customers share them on social media, make your brand the center of conversation, showcase your product with 3D views, boost brand recognition, update prints in real time, inspire emotion that transforms your customers into hardcore fans of your brand! Make your prints talk, play music, dance and come alive with animation.

 




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