A bitter pill for doctors, pharma companies

DC | PRADEEP S. MEHTA
Published Jan 6, 2015, 12:10 pm IST
Updated Mar 30, 2019, 2:26 am IST
Many doctors often prescribe a particular brand of medicine for personal gains. To curb this unethical practice, the long awaited Uniform Code of Pharmaceutical Marketing Practices (UCPMP) is finally seeing the light at the end of the tunnel (
 Many doctors often prescribe a particular brand of medicine for personal gains. To curb this unethical practice, the long awaited Uniform Code of Pharmaceutical Marketing Practices (UCPMP) is finally seeing the light at the end of the tunnel (
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