Washington: Two year after Apple introduced the cheaper version of iPhone 5S with a colorful plastic body, it is now preparing to roll it back, a report said.
Priced at 99 dollars on contract and 549 dollars off contract in the United States, the device was touted as Apple's "budget phone," meant to target emerging markets like India and China. However, it was not received well by consumers, who were much excited about the pricier iPhone 5S.
The 5S outsold 5C in some places by margins as high as 5 to 1 in the days after the launch.
If the rumours are to be believed then Apple may discontinue the iPhone 5C soon after the launch of the new iPhones in September. Online reports also suggest that an iPhone 6C might be launched in November in its stead.
The information, however, has not been verified by Apple yet.
