Google has been facing the brunt from the DMCA because of rising piracy issues. Music, Movies and Software are being pirated and P2P sharing are their worst enemies.
Downloading a pirated content was as easy as searching on Google, everyone’s single point of search on the internet. However, the media companied accused Google of not banning these websites and instead allowing the content to be searched on their search engines.
Google replied back stating that it is just a search engine and not a gateway, and neither was it their job to police the internet. However, over the months of constant complaints from the DMCA, Google has finally decided to do something about it, but it is not a permanent solution.
Google has been working on changing the algorithms of the search engines to lower the rankings of torrent websites. This means, if you are searching for a torrent, you will end up with results to legally download the stuff rather than the torrents themselves.
These algorithms have come into effect for a week now rankings have fallen drastically.
According to SearchMetrics, an online SEO search analyst website, the numbers of search results on torrent-based content has fallen by almost 96%.
Henceforth, if one would search with keywords such as ‘Download’, ‘Watch’, ‘Torrent’, etc, they won’t show up what you are actually looking for.
However, The Pirate Bay, one of the major and most visited torrent website, stated that the dropping search results on Google are a possible boon to them. Previously there was competition when there was a torrent-based search on Google. Now that Google has started a cleanup, the results would be unavailable and users would end up going to The Pirate Bay website for the torrent. The Pirate Bay will gain profits from direct hits rather than referral websites.
