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Festival of charms

For several leading personalities across the country, Diwali is a celebration of belief
Some say it’s for plain luck while others are adamant there’s a cosmic significance. But the practice of having a loved one’s name attached to a new venture goes back several decades.
Business families in the region continue to have that one person’s face or identity on their banners. Actor Krishna, when he started his production behemoth Padmalaya, named it after his eldest daughter Padma. Actor Mohan Babu started his first ever business venture in his daughter’s name — Lakshmi Prasanna.
The veteran star has often said that his daughter is indeed the ‘Lakshmi’ of the house. Meanwhile, the late Akkineni Nageshwar Rao has always had his wife’s name, Annapurna, associated with every initiative. And Chiranjeevi, when he started off, named his production house Anjana, after his mother. This is what the festival of Diwali has been about for many personalities.
“When you say Diwali, the first thing that comes to my mind is lights,” says actress Hansika Motwani. “My mum is very particular that I come home during Diwali since she considers me the ‘Lakshmi of the house’,” she adds.For Subba Reddy of Vamsiram Builders, it is his wife, Jyothi who is the ‘Lakshmi’. And while the thought does make Jyothi laugh, she agrees. “The business venture took a successful turn after our marriage. All of our properties have my name on it and, touch-wood, the successful trend has continued,” she says.
Cherry Pestonji, co-owner of designer boutique Anahita, named her enterprise after her niece. She says, “Anahita is our lucky charm because the store has been running successfully for the past four years. My sister, Maniza and I were keeping up with the tradition that our parents started when we named our store Anahita. Chermas is the combination of mine and Maniza’s name. So we are just following tradition and good fortune is following us,” she says.

( Source : dc correspondent )
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