BJP goes e-mobile for J&K relief

DC CORRESPONDENT
Published Sep 20, 2014, 6:59 am IST
Updated Jan 10, 2016, 8:38 am IST
The mPOS way acts is a transparent, easy, instant alternative to cash payments
An inundated neighbourhood in Srinagar in Jammu and Kashmir (Photo: AP)
 An inundated neighbourhood in Srinagar in Jammu and Kashmir (Photo: AP)

Chennai: The state BJP has started collecting funds for the Jammu and Kashmir flood victims, using mobile point-of-sale (mPOS) devices across TN. It has partnered with a payment solutions firm, Bijlipay, and handed out hundreds of mPOS devices to volunteers, conducting the campaign briskly.

“Each volunteer armed with a smart phone will collect card-based contributions from people and send them a digital receipt recording their contribution. The mPOS way acts is a transparent, easy, instant alternative to cash payments,” said a Bijlipay representative. State BJP vice president M. Chakravarthy said that the mPOS system of collecting funds was very efficient, enabling them to reach out to more people in a short span of time.

“Also, we are able to collect funds and hand out receipts. We are expecting to collect a huge amount from using this technology,” he said. The state BJP team decided to change fund raising methods and allow technology to be the driver, taking a leaf out of the Prime Minister’s book. BJP south Chennai IT cell president Natarajan said the party had always deployed technology in its functioning. “The party should have procured more mPOS devices to collect funds across the state as the transaction can be very fast and efficient,” he said.

Location: Tamil Nadu

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