Twitter launches first-ever Rajinikanth emoji for Kaala, but fans are not impressed
Mumbai: Twitter on Monday launched a special emoji for superstar Rajinikanth's upcoming film ‘Kaala’.
‘Kaala’ is produced by Rajinikanth's son-in-law Dhanush's production banner Wunderbar Films.
Also read: After Kaala, another film shifts its date to allow Salman Khan’s Race 3 solo release
According to the microblogging site, the ‘emoji aims to delight Rajinikanth's fans on Twitter by adding colour to the conversations and helping them connect to his character instantly.’
"We are thrilled to partner with Wunderbar Films for 'Kaala' and delight fans in anticipation of the movie release with a special emoji inspired by Rajinikanth.
"We look forward to partnering with films across India and enhance the #OnlyOnTwitter experience for everyone,’ Keya Madhvani-Singh, Head of Entertainment Partnerships, Twitter India, said in a statement.
Also read: No takers for Rajinikanth’s Kaala
Get ready to celebrate #Kaala with a custom emoji on Twitter. Tweet in Tamil, Telugu or Hindi and use the hashtag #காலா, #కాలా or #कालाकरिकालन to see it appear! pic.twitter.com/gg77OLgJlz
— Twitter India (@TwitterIndia) May 28, 2018
However, the emoji got a mixed response as some fans were hardly impressed with its design as they felt it was too dark and not visible at all.
Check out some of the reactions:
hi can you please make the emoji clearly visible
— Karikaaalan (@KarikaaalanRaj) May 28, 2018
Hi why is the emoji very poorly designed it's not even clear. Thalivar deserves more.
— Hari Srinivasan (@harino1) May 28, 2018
#kaala so dark background.
— Musthafa (@mjamalson) May 28, 2018
Not impressive.😑
lame
— Muhammad Khan Sukhera (@sukhera107) May 28, 2018
Please change the emoji
— Vivek Kanna (@JaiVivekKrr) May 28, 2018
Bad emoji not at all visible 🤘#Kaala
— நவீன௠(@NavinENT) May 28, 2018
Poor sticker
— Dhanapal V (@suDHAnam23) May 28, 2018
Hi why is the emoji very poorly designed it's not even clear. Thalivar deserves more.
— Hari Srinivasan (@harino1) May 28, 2018
Worst emoji .. @wunderbarfilms @dhanushkraja @rajinikanth .. onnume theriyale.. like black DOT .. wat a waste.. hope movie is not like emoji .. don’t disappoint us please
— senthil chandrasekar (@senthilchandr) May 28, 2018
It's nice huma ji but it's kinda hardly visible. They should've considered a white background atleast.
— Sai Devansh Mallampalli (@sai_devansh_m) May 28, 2018
Meanwhile, another of the film’s trailer was released by the makers on Monday and this one too was high on action and the megastar’s dialogues amid the drama.
Also read: Kaala to lock horns with Jurassic series
‘Kaala’ is set to hit the theatres on June 7.
