Apple has been rumoured to be working on three premium iPhone models for this year as well, thus making it the second year after 2017 to do so. Apple’s iPhone 8, iPhone 8 Plus and iPhone X have been tasked with the duty of catering to the usual iPhone crowd, with latter setting the bar high for a premium smartphone. However, after reports of the iPhone X not working for them, the company is rumoured to lower the price of the iPhone X’s successor and also unveil a more affordable model with a large 6.1-inch LCD display. The latter has now been rumoured to be given a name — the iPhone.
No, there’s nothing missing in the name. The affordable mainstream iPhone model, which is slated for the successor to the iPhone 8 is expected to be simply named the iPhone — no numbers or alphabets. According to Guggenheim analyst Robert Cihra, Apple will be looking forward to embracing a simple nomenclature for its iPhones starting from this year. Therefore, there won’t be any iPhone 8s or iPhone 9 — the model will be called the iPhone.
If you are an Apple fanboy, then you are probably familiar with this approach. Apple had started simplifying the iPad lineup with names that wouldn’t confuse buyers — the iPad model meant for the budget segment is simply called the iPad, or 9.7-inch iPad, whereas the premium model gets the ‘Pro’ moniker. It works and is easier to differentiate between the models. With a similar approach planned for the iPhone, users won’t have to remember numbers or alphabets, only the year in which it came out.
However, the ultra-premium models are expected to retain the ‘X’ moniker. Additionally, the 4-inch model could also retain the ‘SE’ moniker. The iPhone (2018) is expected to be the model that will keep the cash registers flowing with money. However, rumours are that this model will skip on many features such as the 3D Touch, the OLED display and the dual camera setup. The iPhone (2018) is also rumoured to priced around $550, putting it close to the flagship killer territory.