Multi-tasking not their cup of tea

Deccan Chronicle.  | Sashidhar Adivi

Entertainment, Tollywood

Tollywood stars find juggling acting and production not easy.

Naga Shaurya

What’s common among Naga Shaurya, Nani, Nithiin and Vijay Deverakonda? After turning producers, these actors have failed to deliver money-spinners.

Shaurya’s earlier film Chalo was under his home production and was one of the biggest hits of 2018. However, his next production, Narthanasala was a damp squib. And his latest release, Aswathama too fumbled at the box office. Although Shaurya managed to shed his lover boy image and take on a rugged avatar, the psychopath thriller failed to mint money at the ticket window. Nithiin’s debut film as a producer, Akhil, starring Akhil Akkineni, bombed big time at the box office.

Although Nani presented a film, D for Dopidi (2013), Awe marked his debut as a producer. The film was lauded for its technical brilliance and concept, but this psychological thriller too couldn’t rake in the moolah. It’ll be interesting to see whether Nani’s forthcoming production venture, Hit, can strike a chord at the box office.

Vijay Deverakonda couldn’t come out with flying colours either, after turning a producer with Meeku Maatrame Cheptha. The Arjun Reddy star’s maiden production venture fell flat at the box office. Even Vijay’s stardom couldn’t salvage the film.

Commenting on this jinx, a trade analyst says “Working on their own films and simultaneously handling production of another film is challenging. The actors have to focus on their acting and at the same time keep a tab on their production ventures. In the process, they might miss a trick creatively and the production venture might not prove a success.”