Telugu film industry experiencing a lull

Deccan Chronicle.  | suresh kavirayani

Entertainment, Tollywood

At present, only small and dubbed films are releasing in theatres.

A poster of the movie Viswasam.

The Telugu industry is currently experiencing a lull with not many releases happening. Except for one or two small films hitting the screens each week, many producers are looking at other language films and dubbing them into Telugu. However, the audiences are not showing much interest in those films as they have already appeared on the digital platform.

Last Friday saw the release of Ajith-starrer Viswasam, but the Tamil original was uploaded on the digital channel the same day. The same was the case with Nayanthara’s Tamil film, dubbed as Anjali CBI. Meanwhile, two other dubbed films — Lovers Day and Dev released simultaneously with their originals, but both tanked at the box office.

For the time being, it appears that only small films may find their way to the screens as many of the theatres are vacant. This is also exam time, compelling many producers to delay their releases. Come April however, and the scenario is set to change with Naga Chaitanya and Nani’s films, followed by Mahesh Babu-starrer Maharshi.