'Gay Jeans' that transform from blue to rainbow-coloured denim

London: Betabrand have launched ' Gay Jeans' that transforms from blue to rainbow-coloured denim over time.

The company said in a statement that the denims looked and acted like any other pair of fine five-pocket denims but as they will get older, they could not help showing their true colours, the Washington Times reported.

The denim is now available for purchase in the market.