World Asia 02 May 2019 When cuisine didn't ...

When cuisine didn't match culture: PIA serves English breakfast, faces backlash

DECCAN CHRONICLE. | Edited by : YASMIN AHMED
Published May 2, 2019, 4:21 pm IST
Updated May 2, 2019, 4:26 pm IST
People greatly expressed their dissatisfcation over the breakfast being served in the airline
Pakistan International Airline’s (PIA) message was to 'serve you (the consumer) a taste of home'. (Photo: File I Representational)
 Pakistan International Airline’s (PIA) message was to 'serve you (the consumer) a taste of home'. (Photo: File I Representational)

Islamabad: In a latest advertisement, a national carrier from Pakistan received negative reactions, reported IANS. The ad carried a photo of breakfast the airline would serve.

Pakistan International Airline’s (PIA) message was to 'serve you (the consumer) a taste of home'.

 

It carried a picture of a cheese omelette, sausages and beans which are nothing but English.

However, the food depicted in the picture was contradictory to their latest message.

People travelling in the airline took to Twitter to express their dissatisfaction:

One of them read "You guys really need to sort yourselves out.....'taste of home'? Come on whom did sausages and beans sound like a traditional Pakistani breakfast. Obviously you guys need some cultural training.....", were the kind of comments that flooded Pakistan International Airlines twitter handle.

"Correcting your definition of home. check pic: Aisa anda paratha chahye, woh bhi slightly  crispy. Anda with a runny egg yolk so that I can dip my paratha in it. That's the taste of  home," said one user.

 While another said: "That's more British then you can get. No Halwa Puri ?" 

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