Ignited by the roaring success of Akhanda in 2021, he unleashed a sensational hat-trick of 100-crore blockbusters that reestablished him as an absolute titan of Telugu commercial cinema.

From the ferocious action of Veera Simha Reddy and the nuanced power of Bhagavanth Kesari to the festival run of Daaku Maharaaj, he has had a blast at the box office.

He has also tried to reinvent celebrity engagement by conquering the digital space as an extraordinarily charismatic, energetic talk-show host (read Aha's The Unstoppable with NBK).

In a milestone, he became the first Indian actor to enter the World Book of Records for an active, celebrated 50-year contribution to cinema.

His tireless philanthropic work at the Basavatarakam Cancer Hospital stands elevated with the prestigious Padma Bhushan award.