Popular spray-deo brand, Axe, has long been known for commercials that reflect a ‘macho’ and even regressive image of its male target audiences. So when they released their latest commercial, it came as a breath of fresh air for viewers long fed up with their earlier distasteful ad campaigns.
The ad stresses that you don’t need to have those ‘model’ looks to be a winner. It is you who decides what your USP should be - be it brains, looks, talent or simply the right attitude. Their campaign #FindYourMagic has shown how to sell a product without limting its audiences to stereotypical categories.
Let’s hope other men’s lifestyle brand take cue and come up with similar advertising campaigns that reflect the changing times.
Click on the link below to view the clip:
