Unlocking Bharat’s Workforce: How AI Is Helping Tier-2, 3 Cities Enter Frontline Economy
Many candidates lack exposure to modern hiring practices, don’t know how to present themselves, or build a relevant CV, making it hard for recruiters to distinguish genuine capability
AI is unlocking Bharat’s frontline workforce by shifting hiring in Tier-2 and Tier-3 cities from basic CV screening to a deeper evaluation of people’s true potential and intent. Traditionally, most frontline roles in these regions, especially sales jobs, have relied on CVs, which often fail to capture skills, aspirations, and discipline. Many candidates lack exposure to modern hiring practices, don’t know how to present themselves, or build a relevant CV, making it hard for recruiters to distinguish genuine capability.
Rethinking Scale and Evaluation
Enterprises face immense scale thousands of hires needed quickly. Manually evaluating each candidate’s potential is virtually impossible. Conversational AI changes this by engaging candidates in their preferred language, understanding their context, and digging beyond document-based screening. AI-powered interviews and voice agents enable meaningful conversations, uncovering skills, intent, and discipline that a CV can never convey.
Enabling Capability-Based Hiring
Complex forms and manual processes often frustrate frontline applicants, causing them to drop off somewhere between application and selection. AI simplifies the journey: it guides candidates through applications, asks the right questions, and cares about the person behind the CV, not just checkboxes. This capability-based evaluation is crucial for Tier-2 and Tier-3 markets where language diversity and lack of exposure are major barriers.
The Person Behind the CV
What matters most is evaluating individuals for who they are, their skills, intent, and discipline, not just what’s on a resume. When AI interacts in local languages and respects the candidate’s background, hiring becomes more inclusive and accurate. This technological leap enables frontline talent in Bharat’s emerging cities to access opportunities and feel truly valued.
By focusing on conversation and potential rather than just CVs, AI is empowering recruiters to hire for real capability unlocking the vast, untapped workforce powering Bharat’s economic future. At Hunar.ai, we have witnessed firsthand how such AI-enabled solutions create respectful, efficient frontline experiences that truly resonate with Bharat’s frontline workers, driving better outcomes for both people and enterprises.
This article is authored by Krishna Khandelwal, CEO, Hunar.ai
