OpenAI Plans Desktop 'superapp' To Streamline User Experience

OpenAI on Thursday confirmed a Wall Street Journal report that it plans ‌to fold its ChatGPT app, coding platform Codex and browser into a single desktop "superapp" to simplify user experience.

OpenAI President Greg Brockman will temporarily oversee the product overhaul and associated organisational ⁠changes, while Chief of Applications Fidji Simo will lead the sales team as the company prepares to market the new app, an OpenAI spokesperson said in a statement.

"We realised we were spreading our efforts across too many apps and stacks, and that we need to simplify our efforts," Simo told employees ‌in ⁠an internal note, the Journal reported.

"That fragmentation has been slowing us down and making it harder to hit the quality bar we want."

Executives hope that bringing ⁠the company's tool under one app will help streamline resources as OpenAI seeks to counter rising competition from rival Anthropic, the ⁠Journal reported.

Earlier this year, OpenAI launched a standalone desktop version of its Codex coding tool as it moved to ⁠strengthen its presence in the AI code-generation market.