Netflix Reportedly Uses Generative AI In Sci-Fi Series To Cut Costs
21 July 2025 6:29 PM IST
Netflix CEO said that AI was used to create a scene of a building collapse in Argentina
Netflix Reportedly Uses Generative AI In Sci-Fi Series To Cut Costs.
Netflix has confirmed that it used generative AI to create a scene in the sci-fi series ‘The Eternaut’.
According to a report by The Verge, Netflix CEO Ted Sarandos disclosed the use of AI during an earnings call on Thursday. He said the AI was faster than the traditional technology and helped reduce costs.
“That VFX sequence was completed 10 times faster than it could have been completed with traditional VFX tools and workflows. Also, the cost of it just wouldn’t have been feasible for a show in that budget,” said Sarandos said during the call.
He explained that AI was used to create a scene of collapse of a building in Argentina. “We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper,” he added.
Earlier, Netflix also introduced a new AI-powered search feature on its mobile app, allowing users to find movies or shows using conversational phrases.
( Source : Deccan Chronicle )
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