Huawei has announced that its smartphone shipments for the 2018 year have exceeded 200 million units, thanks to the support of consumers and partners around the world, as well as the strength of the smartphone products, including the Huawei P20 and Mate 20 series. These 200 million shipments constitute a new record for Huawei.
Huawei states that the P20 series raises the bar for what smart mobile photography can do, proving that even thin and stylish mobile phones can provide a professional-level photography experience. The brand goes on to state that the cosmetic design of the Huawei P20 series has won over a large number of female users. Since its release in March, global shipments have exceeded 16 million units, with female users accounting for nearly half of that number.
The Huawei Mate 20 series follows the advanced technological standards that the Mate series established, and is equipped with the most powerful chip in Huawei history, the Kirin 980. The chipset features the 7nm processing and a more powerful A76-based+G76 architecture. These components allow the Mate 20 series to offer improved energy efficiency and a new, extra-smooth experience, making this smartphone even smarter. Within two months of the release of the Mate 20 series, it had already shipped over 5 million units.
Huawei's nova series has been particularly popular with young users, thanks to its appearance and visual elements. As a result of the Huawei nova 3's bold colour scheme and innovative selfie system, it became the most popular selfie phone of 2018. The nova 4 continues the series' strong aesthetic appeal, as well as delivers innovative elements such as its full-screen, hole-punch-style display. As of the end of 2018, the popular nova series has sold over 65 million units, making it the leader of Huawei's nascent line of mid-range devices.
In the past eight years, Huawei Consumer BG has persisted in the concept of "consumer-centric" and using innovation to create value for its customers. The company has also led a number of the industry's most popular, innovative, and competitive technological fields, such as photography, battery life, communication, and AI. This innovation has won the favour of consumers around the world.
In the past eight years, Huawei's smartphone shipments have increased from 3 million units in 2010 to 200 million units in 2018, reflecting approximately a sixty-six-fold growth. In the global smartphone market, Huawei has gone from being dismissed as a statistical "Other" to ranking among the top three players in the world. Moreover, in the second and third quarters of 2018, Huawei became the world's second largest smartphone manufacturer, with a global market share of 14.6%.
At present, more than 500 million consumers in more than 170 countries around the world are using Huawei smartphones. According to a report by IPSOS, one of the industry's leading third-party research institutions, the Huawei brand has already become associated with the idea that it keeps on progressing and has strong innovation ability and trustworthiness in the eyes of its global consumer base.
Click on Deccan Chronicle Technology and Science for the latest news and reviews. Follow us on Facebook, Twitter.
