The new iPhone 7, which features a Jet Black glossy finish, is notably facing a global shortage as it is getting difficult for Apple to manufacture iPhone units with this colour scheme.
According to KGI Securities analyst Ming-Chi Kuo, the Jet Black colour variant of the newly released iPhone suffers from a low casing production yield rate of 60-70 per cent, leaving 30-40 per cent of the manufactured units imperfect to release in the market, reported macrumors.
Apple Chief Design Officer John Ive in a video explained that the high-gloss black finish is attained through an anodization process, which creates a protective oxide layer on the handset’s surface. After this, the handset finally undergoes a polish process to achieve a superior high shine.
Since Apple began shipping the new iPhone 7 variants on Sept. 16 customers witnessed that the supplies of the Apple’s new iPhone are getting exhausted in all shades.
The iPhone 7 went on sale in around 28 countries, among which stores in major cities were swamped by long queues.
On Sept. 12 pre-order for the iPhone 7 and the iPhone 7 Plus went live, as a result, the initial quantities of iPhone 7 units were sold out within two days of its release.
According to an analyses report published by the telegraph, 46 per cent of black colour variant of iPhone 7 units were sold within 48 hours or pre-order, while about 23 per cent of Jet Black colour units were sold during the same period.
On Sept. 18, Apple announced that the iPhone 7 would not be available to any-walk in customers, nor any iPhone in the new Jet Black colour scheme. In fact, Apple’s store in London told customers that shortage in supplies meant that they could not buy any iPhone unless they had pre-ordered it, reported Telelgraph.
