Apple unveiled the Red coloured variant of its iPhone 7 and iPhone 7 Plus in collaboration with its ten year old partner RED, an organisation that fights against AIDS.
The device is already in stores and it is priced the same as the other colours of iPhone, but like the Jet Black iPhone 7 variants, but it’s not available in the lowest-capacity (32GB) model. It will be only available in 128GB and 256GB variants. Here are few things we think you would love about the new variant.
Buying this will save lives
Apple is keen to contribute toward building an AIDS-free generation under its decade old partnership with RED, an organisation that fights AIDS. Apple CEO Tim Cook in an interview to Forbes said "Ten years ago there were 1,200 babies being born a day with HIV, and that’s now dropped to 400. So there’s been a lot of progress but we still have work to do to get to an AIDS-free generation by 2020, though we are on target, it’s within our sights.”
Raising money for charity is free
Apple is surely doing an inspiring job by raising money for a highly admirable cause. So if users are willing to help the cause, its absolutely cost-free, provided they want a 128GB or 256GB iPHone 7 or 7 Plus.
It’s the first (PRODUCT) RED iPhone
This is first red coloured iPhone the company has produced. However this is not the first time Apple has made RED item, the company has earlier launched cases, Watch bands and other accessories.
Apple is the biggest single contributor to the Global Fund which supports HIV/AIDS programs – it has contributed $130 million out of the $465 million the Fund has raised.
The rear panel changes colour
The red rear panel is just very bright but the matte finish that gives it a subtle effect. Under bright, warm light, it almost glows, with the curved edges catching the light especially. The back panel seems to change depending on the light that falls on it.
Detailing is superb
Apple has done a superb job of detailing with the RED iPhone, the antenna specially. It lines at top and bottom of the phone, almost matching the body of the phone when out of direct light. The area around the dual camera setup also offers a different shade when the light falls at different angle.
No doubt, the new RED iPhone 7 and 7 Plus looks and feels premium, but ultimately the purchase decision boils down to personal taste....