Smartron’s desi tadka: Made in India tphone

INDIATECHONLINE | VISHNU ANAND
Published May 23, 2016, 8:32 am IST
Updated May 23, 2016, 8:32 am IST
Smartron’s first ‘made in India’ flagship phone has some interesting value additions.
Smartron’s first smartphone offering is flagship material. The all-desi offering is built to create value and build fan base
 Smartron’s first smartphone offering is flagship material. The all-desi offering is built to create value and build fan base

Bright colours, lightweight, unlimited storage — there are a lot about Hyderabad-based Smartron’s tphone that is aimed at quintessentially Indian tastes. The device comes with dual-tone colours in 4 options — steel blue, metallic print, sunrise orange and classic grey, in an almost 80:20 ratio to black on the back panel. Powered by the Snapdragon 810 Octa-core processor, the tphone ships with a fast charging 3000mAh battery. With a 5.5 inches 1080p full HD screen, it weighs just under 150 grams. An interesting element is the ‘Apical Assertive Display’ technology that offers better screen viewing capabilities in sunlight. While other phones simply increase the backlight of the screen when the device is in the sun, the tphone maintains similar brightness but makes the images sharper with increased contrast. Besides saving power, this feature also ensures better readability of text in heavy sunlight.

Smartron

 

The dual-SIM (micro+nano) phone comes with  the new Type C USB charger jack. It sports a 13 MP back and 4 MP front camera with a 6 element lens. Another nice feature is it’s in-built noise cancellation, that masks ambient disturbances and provides clearer sound. Smartron has added an innovative feature: The company’s service offering, tcare, comes as a pre-installed app in the device that connects you to a service engineer, who (with your permission, of course) remotely connects to your system, identifies the issue and fixes it online. Smartron guarantees that the entire process is completely secure, so your personal data stays put in your device. It believes that 80% of consumer issues do not require them to get the device to a service centre.

 

Smartron

The tphone comes free with a subscription to the tcloud, Smartron’s cloud storage service that allows you to extend your phone’s physical memory and store files in your own little space on the cloud. You have the flexibility to move these files to and from the device whenever you feel like. This is something cost-conscious Indians will appreciate. Smartron’s first smartphone offering is flagship material. The all-desi offering, fully designed and engineered in India is built to create value and build a fan base. Priced at Rs 22,999, the tphone is currently available in at gadgets360.com and later in neighbourhood mobile stores.

 

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