109th Day Of Lockdown

Maharashtra2384611326259893 Tamil Nadu134226859151898 Delhi110921876923334 Gujarat40155281832023 Uttar Pradesh3509222689913 Karnataka3341813838545 Telangana3222419205339 Andhra Pradesh2723514393309 West Bengal2710917348880 Rajasthan2334417634499 Haryana2038114912297 Madhya Pradesh1720112679644 Assam15537984936 Bihar1503910991118 Odisha11956797273 Jammu and Kashmir92615567149 Punjab71404945183 Kerala6535370828 Chhatisgarh3526283514 Uttarakhand3305267246 Jharkhand3192217022 Goa203912078 Tripura177313241 Manipur14357930 Puducherry120061916 Himachal Pradesh110182510 Nagaland6733030 Chandigarh5234037 Arunachal Pradesh2871092 Mizoram2031430 Sikkim134710 Meghalaya113451
Technology Mobiles and Tabs 22 Mar 2017 Apple drives further ...

Apple drives further into Facebook, Snap territory with video app

REUTERS
Published Mar 22, 2017, 7:45 am IST
Updated Mar 22, 2017, 7:52 am IST
Apple's new vidoe app will hit the App Store in April
Apple does not say how many people use the app, but it does say that there more than 1 billion iOS devices on the market and that 79 per cent of them run iOS 10.
 Apple does not say how many people use the app, but it does say that there more than 1 billion iOS devices on the market and that 79 per cent of them run iOS 10.

With the release of a new video app called Clips, Apple is inching one step closer to fully engaging in the messaging world, where its huge base of iPhone users could help it compete with Snapchat and Facebook Messenger.

Clips, which will hit Apple's App Store in April, let customers take videos and add animated captions and titles, complete with colourful emoji symbols. The app also makes it possible to stitch together multiple video clips and add speech bubbles and filters.

 

The functions closely resemble those that drive Snap's wildly popular Stories feature. With Stories, Snap users string together photos and videos, embellish them and then post them to their feeds.

Apple's new Clips lets users post their video to Instagram, Facebook, YouTube, Vimeo and more. But if users post them to Apple's own Messages app, Apple will recommend whom to share it with based on which friends are in the videos and whom the user frequently contacts - the kind of predictive social features Facebook excels at.

Apple has a huge number of users for Messages, the flagship app for short notes that is built into the iPhone's iOS 10 software. Apple does not say how many people use the app, but it does say that there more than 1 billion iOS devices on the market and that 79 per cent of them run iOS 10.

 

Apple also says that Messages is the most commonly used app on iOS devices, giving the company potentially up to 800 million users for its latest messaging platform. Snap, by contrast, has 161 million daily active users. While Apple's Clips competitor will technically be a separate app from Messages, it will be tied closely to it for the ability share Clips videos with other Apple users.

Facebook has more than 1 billion users for both Messenger, which was split off from the main Facebook service in 2014, and for WhatsApp, which it acquired for $19 billion the same year.

 

Apple has been steadily matching the features of Facebook's Messenger. But Apple is also walking a fine line with other messaging players, cooperating with them often as it competes with them. For example, it has opened up the iPhone's dialer app, long closed off to developers, so that iPhone users could place and receive Skype and WhatsApp calls through the device's native interface.

Google and Microsoft have been scrambling to get into the game, too. Google has more than a half dozen messaging apps, including Allo, its latest. Microsoft has tried to integrate chat into its Skype app, and Microsoft-owned LinkedIn is a popular tool for business notes.

 

But tech giants obsess over messaging because it is where users are headed, according to analyst firm Gartner. Between 2015 and 2016, the percentage of US and UK smartphone owners who used social media apps dropped from 85 per cent to 83 percent while messaging apps jumped from 68 per cent to 71 per cent, a trend Gartner expects will continue.

Click on Deccan Chronicle Technology and Science for the latest news and reviews. Follow us on Facebook, Twitter

...




ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT