Deccan Chronicle

Apple shoots up iPhone SE price by Rs 9,000 for India

Deccan Chronicle| nandini yadav

Published on: March 22, 2016 | Updated on: March 22, 2016

The new 4-inch iPhone is expected to be rolled out in India in the month of April.

Apple iPhone SE

Apple iPhone SE

Mumbai: At the keynote event on March 21, Apple unveiled the much-awaited iPhone SE. In the first press release Apple quoted a price for the new iPhone in India at Rs 30,000. However, a few hours later, Apple realised the error (probably) and quickly revised it to Rs 39,000 and claimed that the earlier price was erroneous.

Last night (in India) when Apple had actually announced the prices, the Rs 30,000 price tag did sound too good to be true, and felt like a pleasant surprise. Apple fans were rejoicing for an unusually affordable pricing of an Apple product. However, Apple burst the bubble and soon reviewed the prices only to bump it up by Rs 9,000 more to Rs 39,000.

This seems slightly unfair for the Indian audience. We agree there are taxes that need to be taken in account while working on pricing, but a jump of Rs 9,000 seems just too much to digest.

Not to forget, Rs 39,000 is the starting price. When you choose a 64GB iPhone SE, the prices goes up further higher.

The new 4-inch iPhone is expected to be rolled out in India in the first half of April 2016.

Also Read: Apple announces smaller, cheaper iPhone, 9.7-inch iPad Pro

The iPhone SE features four-inch Retina display, an advanced 64-bit A9 chip with M9 motion co-processor, a 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID with Apple Pay. Sadly, the iPhone SE does not feature 3D Touch like the iPhone 6S.

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