Creo's upcoming Mark 1 smartphone to get monthly feature updates

Mumbai: Creo, a Bengaluru-based startup, has unveiled the first look of its upcoming smartphone Mark 1 on social media platforms via a video teaser.

While the company has not yet revealed any details regarding the specifications, the device portrayed in the video featured a large-screened device whose overall design showed strong resemblance to the iPhone 6 Plus.

Interestingly, the company—unlike other handset manufacturers—is focused more on providing OS updates. Creo has promised to offer one important OS update every month to keep users glued to the handset.

That said, one of the key areas where Android loses out is the absence of adequate software updates. Consequently, users are stuck with issues until Google rolls out the next update.

However, we believe that the company’s strategy to offer customers with software updates on a monthly basis will drastically rectify these problems and serve Creo well.

“With our OS, we’ll send to our users super relevant updates that’ll keep Mark 1 running as just new. And not just that, we’ll also ship a big new feature with every update,” said the company.

Moving forward, the company said that these monthly updates would be based on the suggestions given by Mark 1’s user community to “make Android better with features that aren’t available on any other Android device”.

With the company’s engineering team burning the candle at both ends, the device will be released shortly along with a proprietary OS, which will be closely based on Android Lollipop (5.1.1).