The UK-based Bullitt Group, license holder for Land Rover, JCB and Kodak brands for phones and audio products, has launched a new smartphone in India for Rs 64,999, aimed at tapping into the premium 'rugged' segment. The Cat S60 -- which is the world's first smartphone with an integrated thermal camera -- will be available from tomorrow across high end multi-brand outlets and Amazon India.
"We see an immense opportunity for our devices in the rugged smartphone category in India. While, we estimate the annual demand to be about a million units, this is a premium segment and we see a lot of potential in it," Bullitt Group Chief Marketing Officer Linda Summers told PTI.
She added that the company would look at tapping into both consumers and B2B segments for the product. Globally, Bullitt has sold over one million units of Cat
phones. The phones will be distributed in India by Brandeyes. Powered by Android Marshmallow operating system, the Caterpillar-branded phone features a 4.7-inch multi-touch display with auto wet finger and glove support, 3,800 mAh battery, underwater 13MP main camera with dual flash and 5MP front facing camera.
The dual SIM 4G phone has a Snapdragon octa-core processor, 3GB RAM and 32GB memory. The US-based Caterpillar is a global leader in the construction and mining equipment space.
Last year, Bullitt had partnered Tata Motors-owned automotive brand Jaguar Land Rover to launch smartphones and accessories. While, Summers did not comment about the expected launch dates of the Land Rover-branded smartphone, she said the company would look at bringing a Kodak-branded smartphone to India soon.
"We do not compete in the mass products market. Our products are designed to meet unmet or underserved needs of specific consumer segments," she said.
