LOK SABHA ELECTIONS 2019: INDIA DECIDES

Technology Mobiles and Tabs 15 Apr 2019 Redmi Go: Smartphone ...

Redmi Go: Smartphone on a diet

INDIATECHONLINE | VISHNU ANAND
Published Apr 15, 2019, 1:19 pm IST
Updated Apr 15, 2019, 1:19 pm IST
Redmi Go makes a big brand affordable to first time smart phone buyers.
Redmi Go is a disruptive entrant into the  4k-5k-rupee band -- and the ability of the buyer to flaunt a big name may be a clincher.
 Redmi Go is a disruptive entrant into the 4k-5k-rupee band -- and the ability of the buyer to flaunt a big name may be a clincher.

The fierce upward mobility of the Indian smartphone owner has surprised even experienced industry analysts.  He or she may begin with a feature phone -- but peer pressure, plus the desire to squeeze some more value out of the device, will see the owner graduate to a smartphone as soon as the purse will allow.

Which is why many canny Indian makers have been aggressively pricing entry-level smartphones at near-feature-phone prices. The biggies are not blind to the trend and some of them are giving the Indian brands a bit of competition:  This month saw the release by Xiaomi  of a smart handset  priced well below its normal  range: At  an online  price of Rs 4499 ( the MRP is Rs 5999) the Redmi Go is a disruptive entrant into the  4k-5k-rupee band -- and the ability of the buyer to flaunt a big name may be a clincher.

 

Spec-wise, Redmi Go is a 5-inch HD device with 1 GB of RAM and 8 GB of memory expandable with a 128 GB micro SDS card.  The cameras as just OK:  5 MP front and 8 MP rear, the latter with full HD 1080p video recording. A 3000 mAh battery is good for a 12-hour working day of calling and both the SIM slots are nano-size-ready and can take 4G LTE services. Xiaomi has wisely gone for the AndroidGo operating system (Ver. 8.1), optimised to run on lower powered devices -- though the Quad Snapdragon 425 is no slouch. I liked the feature which let the owner select any of 10 Indian languages, upfront, without having to drill into the settings: the makers know their market!  In short, an ideal device to graduate from feature phones and starts one's smartphone journey. Welcome to the club.

--IndiaTechOnline

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