At the Samsung Unpacked event on February 20, the South Korean brand announced that they will unveil the Galaxy S10. Little did we know that the brand has another surprise in store for us. In a statement on their official website, Samsung has officially confirmed that the foldable Galaxy smartphone will make an appearance as well.
Samsung states that over the past 10 years, they have established a rich legacy of smartphone innovation that has helped make people’s lives smarter and easier. They go on to state that they are celebrating a decade of game-changing innovations with a set of captivating billboards that pay homage to the company’s Korean originality, and tease an exciting future for the Galaxy lineup. In other words, a bold new vision for the Galaxy brand that will drive smartphone innovation for the next 10 years and beyond.
The billboards – which have been installed in Paris’s famous Place de la Concorde – pair beautiful imagery with text written in Hangeul, the Korean letters. When translated, the intriguing messages “미래를 펼치다” and “ì´ì›" ì´ì‹ì¼” are revealed to say, “The future unfolds” and “February twentieth.”
From the text, we can gather that it is none other than the foldable phone that will finally be unveiled after making its first veiled appearance last November.
Last year, Samsung Electronics America’s Mobile Product Strategy and Marketing, senior vice president, Justin Denison showed a prototype of the foldable phone with a screen he said measured 7.3 inches diagonally. Folded in two it appeared to resemble a thick phone, but Samsung did not give media or developers a chance to touch or see the device up close.
Samsung ends the press note by stating, “What exactly does the future hold for the Galaxy brand? You’ll have to wait until Galaxy Unpacked 2019 next month to find out.”
