Apple introduced their latest flagship smartphone in September. Since then, the device has made an immediate impact on the company’s sales. Thanks to the Samsung Galaxy Note 7 fiasco, the devices have now managed to become the best-selling smartphones in US.
According to the figures provided by Market Research company Kantar, both iPhone 7 and iPhone 7 Plus have accounted for a total of 17.1 per cent sales in the US in September alone. Furthermore, the iPhone 6 S was the runner-up in this chart contributing to a growth of 34.2 per cent in the third quarter of 2016.
Apple even managed to be the top selling device in UK with a total of 15.1 per cent of all sales.
‘In the third quarter of 2016, iOS accounted for 40.6 per cent of smartphone sales, a 2.4 percentage point increase from the same period a year ago. It is interesting to note the continued success of the iPhone SE in Britain, accounting for 8.5 per cent of sales in the quarter vs. a share of just 3.5 per cent in the US,’ says Kantar.
At the same time, Android smartphones have significantly improved as well, reaching 55.7 per cent of total sales. Android in comparison to iOS still leads the pack with 76.9 per cent share.
Apple is, however expected to continue the growth in the coming months.
