Money is just a number when ‘meeting interesting people’ is just an app away. The USP of Tinder, the most popular dating app, hit the target customers so much so that many users no longer feel shedding $10 to $20 per month (varying with age) to chit-chat with the happiest other a big loss.
As tech world, and app business in particular, is busy stocktaking the first quarter of 2016, the parent company Match Group found out that Tinder garnered over a million paid users in the period who opted for the premium service. Compared to the global user base of 50 million, this may sound negligible though.
The figure is considered an image makeover for Tinder from being a sheer hook-up app to a matured relationship finder. This came just after the UK police found a rise in crime rates to a whopping 700 per cent resulting from the usage of dating apps of the like Tinder and Grindr from 2014 till earlier 2016. The paid members get an ad free, reverse premium swipe, and location changing facilities.
From Match Group’s perspective, Tinder is now its prestigious product in the line up of Match.com and OkCupid as the app contributed huge to up its revenue to $260 million in the first quarter of 2016.
