Apple has announced the new (PRODUCT RED) iPhone 8 and iPhone 8 Plus special edition phones. The product sports a glass enclosure, now in red, with a matching aluminium band and a black front. The special edition (PRODUCT) RED iPhone will be available to order online in select countries and regions starting tomorrow. Last year, Apple had started this trend of PRODUCT(RED) tradition with special edition versions of iPhone 7 and iPhone 7 Plus.
Apple also introduced a new (PRODUCT) RED iPhone X leather folio case. The company says that this folio case is crafted from finished European leather. The new folio joins other (PRODUCT) RED devices and accessories available for customers to purchase. A portion of proceeds for all (PRODUCT) RED purchases go directly to Global Fund HIV/AIDS grants that provide testing, counselling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies. The folio case will be available starting tomorrow.
Since partnering with (RED) in 2006, Apple says that it has donated more than $160 million to the Global Fund, serving as the organisation’s largest corporate donor.
“This special edition (PRODUCT) RED iPhone features a red and black colour combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple’s vice president of Product Marketing.
The iPhone 8 and iPhone 8 Plus feature a glass and aluminium design with Retina HD display. Both the iPhones are powered by A11 Bionic chip, which is specifically designed to enhance the augmented reality experience. The iPhone 8 Plus features dual 12MP cameras, which are capable of taking photos in Portrait mode with Portrait Lighting, which brings dramatic studio lighting effects to iPhone's camera.
The iPhone 8 and iPhone 8 Plus (PRODUCT) RED Special Edition will be available in 64GB and 256GB models, starting at Rs 67,940, while the iPhone X leather folio case is priced at Rs 7,900.