Corning has announced that it has collaborated with Micromax for its Vdeo smartphones, designed for the “value-segment” consumer. The recently launched devices are among the first across India’s mobile phone entry segment to incorporate Corning Gorilla Glass to help protect against damage.
A recent consumer poll conducted in India, which is the second largest smartphone market in the world, highlights the needs of India’s critical value-segment smartphone category predominantly serviced by devices ranging in price from Rs 5,000 to Rs 10,000 ($75 to $150).
Highlights of the study results include:
Approximately 58 per cent said that their smartphone is the most expensive thing that they carry with them daily, and their single biggest worry is damaging their device. Also, 68 per cent of respondents said they worry about dropping and breaking their screen.
Over 65 per cent of value-segment smartphones are reported to have significant screen damage with more scratches per device than consumers in other segments.
When they do replace their smartphones, the majority (52 per cent) said that they plan to spend almost the same amount on a new device as their current one, but expect it to have better functions and capabilities.