All of you are aware that the alleged Freedom 251 smartphone is ‘available’ for an ‘impossible’ price of just Rs 251. Though too good to be true, the company still stands to claim that they will be returning all the money they collected on booking day and ‘will deliver every phone’ to the customers that have registered for a phone each. The company also claimed that they will be making Rs 31 profit per handset sold.
Well, as far as the reality on the said smartphones being manufactured and delivered to the customers is concerned, we have no clue. But what we gathered is they have already started making a good amount of money anyways. That too, by not even selling or shipping a single smartphone till date.
If you happen to head to the Freedom 251 website, you will be greeted by numerous advertisements from Google and Go2Cloud.org. Each time a visitor visits the website, the company makes money via advertisements flashed on the page. The money comes in via page views and click-through. This means, they make money even when you look at the advertisement, and will make even more money if you happen to click on any of them.
With millions of people who visited their website during booking and registrations, customers who already registered and paid for the cheap smartphones are curious to see if the website still exists and if there is any more information about the smartphone delivery or booking. Each time he visits the website, he is indirectly helping Ringing Bells make a good amount of money from the advertisements shown on the website.
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The money may not be a very huge amount, but the number of curious people heading back to the website for investigation and further information is helping the company make a substantial amount of money through ads.
On the social media front, they have managed to make a whopping 19,500 followers on Twitter (which has just 164 tweets till date), 21,230+ subscribers to their YouTube page (which has absolutely no videos there) and 250,880+ likes to their Facebook page (which is also promoting advertisements). This all was obtained within a few days of announcing the Rs 251 smartphone.
So whether the company sells its smartphones or not, their website is already making enough ‘free’ money through advertisements. Thanks to you now, the company is getting richer by simply floating a’ non-existing’ smartphone.
